Free PDF The Media Handbook (Routledge Communication Series)
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The Media Handbook (Routledge Communication Series)
Free PDF The Media Handbook (Routledge Communication Series)
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About the Author
Helen Katz is Senior Vice President and Global Research Director for Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.
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Product details
Series: Routledge Communication Series
Paperback: 256 pages
Publisher: Routledge; 6 edition (September 18, 2016)
Language: English
ISBN-10: 9781138689169
ISBN-13: 978-1138689169
ASIN: 1138689165
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 13.8 ounces (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#87,733 in Books (See Top 100 in Books)
The book is informative however, there are multiple errors regarding media ownership and programing. E.g. NBCUniversal has never owned Time Inc. (unlike book states) and primetime television shows in the Mountain time zone do not air in conjunction with shows in the Eastern and Central time zones (they are delayed, mimicing Central start times). It’s a bit frustrating when a book focusing on media has multiple errors about media.
Great read!
Needed for college class - very thorough. Enjoyed it!
College class book.
It is not that bad, but Chapter 4 and 5 are way too long and kind of boring - pluses and minuses for all media channels. Too localize, really specifically in the US since I am international student, expect to read something boarder.
Everything you need to know media-wise in one place.
Okay book
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